When I designed the Lord Barber Shop’s branding, my goal was to create a visual identity that reflects its high-end services and modern aesthetic. The shop offers expert barbering alongside a curated range of in-house hair products, requiring a brand that conveys sophistication and quality. The challenge was to design a logo and identity that seamlessly integrates into every touchpoint, from signage to product packaging.
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To achieve this, I developed a bold yet elegant logo featuring clean typography and a distinctive crown symbol. A custom pattern created using the letter “L” from “Lord,” runs along the base of the crown, adding a unique and refined detail. This subtle design element is consistently applied across branded materials, reinforcing a sense of exclusivity while maintaining a cohesive and instantly recognisable visual identity.
The reason behind this meticulous branding was to position Lord Barber Shop as a true symbol of excellence in the grooming industry. By extending the design language into signage, product packaging, and the overall shop aesthetic, we created a premium and immersive experience for customers. This approach not only elevates the brand’s presence but also ensures that every interaction with Lord Barber Shop feels refined, professional, and stylish.
